Pay Per Click Search Engine Advertising

What is PPC Advertising?

Pay-per-click (PPC) lets you show your advertisement on websites, advertising networks,social networking sites and search engines such as Google AdWords and then Yahoo! and Microsoft
(Bing) teamed to launch Search Alliance. These are a few tips when creating your PPC Campaign.

Research Keywords-since your daily budget determines how often your ad is shown for your keywords, the goal is to maximize the number of times your ad is shown throughout the day. You have to get the consumer to click through, this ulimately is why you are advertising and PPC providers will reward your efforts with better ranking on where your ads show. Use descriptive phrases relevant to your product or service. Use keyword variations, including spelling variations and plurals in your keyword list. You have to select the best keyword matching option. With broad matching, you'll also automatically enjoy expanded matching. This means that Google will analyze your keyword list, ad text, and millions of daily Google search queries, then show your ads for other relevant terms and variations even if you didn't include these terms in your keyword list. Phrase Match - include quotes around your keyword will show your ad when users search for keywords in the order, and possibly with other search terms in the query. Exact match - include brackets around your keyword your ad shows when users search without any other terms in the query. Negative keyword - include a dash before your keyword this will exclude those keywords from the query.

Create Strong Ad Variations-Organize your campaign by grouping similar keywords and creating a separate Ad Group for each group. This allows you to write more specific ads for those keywords. Include keywords in your ad text and title when possible but always point out unique aspects of your product or service. This is done with a strong call to action, using Verbs that create a mental picture and avoiding the emotionless adjectives will give you better results. Using hooks that puts together two dissimilar things makes for an attractive ad that gets clicks. Main focus should always be specific and let them know when they click you have an item to sell. This is why Ad variations and understand how to use the analytics will ensure you are getting the most out of your advertising dollars.

Landing Pages & Conversion Tracking-Link to relevant and informative web pages, when users click on your ad when they are interested in what you offer. Make it easy for them to find out more by sending them to a relevant destination (landing) page. Using multiple landing page variations that have click and sale conversion tracking allows you to track how many ad clicks convert to purchase, sign-ups, page views and leads.

Geo-targeting allows you to reach Local buyers-With the decline in Newspapers and the Yellow Pages turning to PPC advertising your consumers are spending more time online, when utilizing the Geo-targeting when setting up your ads combined with a Geo Optimized landing page and showing your ads on networks and blogs where your local customers view you will reach more local consumers.

"I used to spend 3 times as much on advertising in my local paper which is now going out of business, and in the Yellow Pages which is also going out? I get better results that equals sales, I wish I started using ppc advertising years ago." David, WA

Shadow - PPC

In the competitive world of keyword bidding, there are a lot of variables. Getting the most out of your PPC campaign requires the right strategy – For companies that are spending more than 1,500 a month on a pay per click campaign and feel they are not getting the most out of their advertising dollars or simply do not have the time or experience in optimizing a complete PPC Campaign Entropy Profit Systems has the right solution. We start by creating an optimized keyword list comparing current traffic and bid pricing and keywords used by your top 3 competitors. We
get your competitor’s organic and paid keywords, ads and landing pages and using our
in house software pull top performing 15-20% of those keywords, from each competitor

Our staff will use your existing site to create a dynamic landing page, that automatically rotates content with full analytical tracking built in. We also create (3) ad variations per keyword this combination along with EPS trend detection system analyzes click count, cost per click, conversion count, and cost per conversion based on the last 4 weeks of data. Depending if your goal is increased traffic, generating leads. Our system uses bidding strategies to fit your exact needs.

Pay Per Click (PPC) Advertising will enable your business to drive more local traffic to your website and also compliment your organic search engine optimization. EPS technology puts your ads on Google, Yahoo, Bing and on our exclusive content network of Blogs, Youtube, Facebook this generates local traffic and a huge Return On Investment. For every dollar your competitor spends on ppc, you will pay less than a quarter. FOR A 50/50 CHANCE GETTING THE SAME CLICK

Enhanced Analytic Reporting We offer complete transparency on how your dollars are being spent and provide our clients with a back office that has integrated reporting on all channels.